Is Social Media The Most in-Demand Digital Skill Area?

According to the World Economic Forum, in 2021, internet users say they spent an average of 2 hours and 14 minutes per day using social media.

DataReportal’s new Digital 2022 April Global Stat-shot report reveals that more than 5 billion people around the world now use the internet (social media).

Also, there are more than 50 million small businesses using Facebook Pages to connect with customers, while 97% of fortune 500 companies reportedly rely on Social Media. 

With more people spending ample time on social media coupled with a lot of businesses going digital in this 21st century, which has seen them hire social media experts to keep their business relevant, it is not far-fetched to say that social media has become the most in-demand digital skill Area. Employees and employers together have disclosed that the most crucial digital skill to businesses is social media management.

The demand for social media skills is growing exponentially, and any brand that doesn't have a social media presence in today’s business world is likely going to lag and lose out to its competitors. 

As brands continue to navigate the online space, businesses are increasingly looking out for social media experts with the necessary skills to help them remain relevant and stay on top of the minds of their customers, to capitalize on growth opportunities.

Also, with the digital world constantly evolving, the marketplace has gotten much more competitive, which puts social media marketing jobs in high demand. Reports disclose that the most crucial digital skill to businesses is social media. Among the in-demand digital skills, social media and digital marketing are the two most sought-after skills companies are looking for when hiring employees.

Social media marketing has become a huge part of digital-age marketing, proving essential for brands that want to establish a strong online presence and stay ahead of their competitors. As a result, the demand for social media marketing professionals has become higher than ever.

Social media has also proven to be one of the most effective marketing tools in recent years, and many organizations are hiring social media specialists to help them maximize their reach and improve engagement with existing and potential customers. With almost every element of our lives partially governed by the media and technology, it makes perfect sense that there is a high demand for social media marketing jobs/experts. 

It is interesting to note that many marketing jobs today have a social media component. If you are applying for a job as a marketing coordinator, marketing director, or marketing manager, it’s likely that you’ll need to at least understand how social media works as part of an overall marketing strategy.

The competitiveness in the market is very much higher, given that businesses can directly engage with customers through various platforms. A social media marketing job role is crucial in this sense as plenty of different demographics use various platforms for different reasons. A social media expert will be able to tap into this usage, attracting key customers. 

Also, influencer marketing which is a subset of social media marketing has become more prevalent in recent years. The demand for social media managers and specialists is growing, as most companies strive to maintain a strong social media presence. 

Reports reveal that many organizations today hire social media managers to shape their social media strategy and create and post material, as well as measure its impact. 

Being able to manage a business’ social media presence has become a highly valued skill with the most effective experts in their field combining creativity with an analytical approach that drives results.

It is interesting to note that social media skills extend beyond just posting content to Facebook or any of the social media platform. Writing, graphic design, and community management are key social media skills. Some other social media skills include Data analysis, copywriting, Email marketing, Content marketing, etc.

Looking at the way businesses are utilizing social media to connect with customers to drive sales and stay relevant. It is imperative for one to arm his or herself with any of the in-demand social media skills because it will play a huge role in the advancement of their career. This implies that one can never go wrong acquiring any of the social media skills, owing to the fact that social media has become the most in-demand digital skill area in today's world.

It will interest you to know that social media marketing and a host of other digital skills can be learned online via the Getbundi platform. For example, a Search Engine Optimisation (SEO) course can be accessed on Getbundi, even in pidgin English.